Urgent radio style ad
There’s not a lot of action going on onscreen in this, so it calls for a more upfront voicing that grabs the limelight rather than supports a visual story. More in the vein of a radio commercial really. I’m not entirely certain whether the product is a kind of sleeping pill or a food supplement, because we voiceover artists rarely get any freebies, though a colleague did once receive several sacks of lawn fertiliser. So there’s that. Client: Benenox, Preston, UK.